Instagram has been the top social media sensation since its inception. The platform is so enthralling that it still attracts a large number of users. In UAE alone there are 7 Million Instagram users.
Instagram is now not only a social media platform,
it’s a marketplace,
It’s an education hub,
It’s a NEWS center,
It’s a meeting point for friends,
It’s a source of entertainment
And much more!
And influencers are the cherry on the cake!
They craft captivating content across their niche domains and attract engagement. This engagement transpires into a relationship and establishes the influencer as a top voice across his/her niche; capable of influencing the user’s tastes and preferences.
Trends have indicated a rising preference for influencer voices in product recommendation and brand & product discovery from the audience.
Top Instagram influencers in Dubai, UAE enjoy a pivotal position and brands understand this. No wonder many top Instagrammers in the Middle East are making us aware through various recommendations.
Brands utilize influencers on Instagram to target maximum reach, awareness, advocacy, etc and collaborate with a leading influencer marketing agency in Dubai to execute a high-performing and result oriented influencer marketing campaigns.
The Instagram Influencers in GCC are opinion leaders and trend-setters. They shape the narrative of social platforms and hence impact large social organizations and perceptions.
Let’s see who are these.
Who are Instagram Influencers?
Instagram influencers are the people who have large engaging followers on Instagram. They create content in the form of stories, image posts, and videos in a particular niche they have mastered. Category can be fashion, lifestyle, gaming, fitness, beauty, food, travel, health etc.
These Instagrammers can inspire people to take action in a desired format. This way brands utilize their influencing power to position their products better and market them well.
Agencies like us help you select the right Instagram influencers and make the right strategy. Now, let’s explore the best Instagrammers in MENA region.
List of Instagram influencers in UAE
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1. Fazza
Fazza has a very high engagement with his followers. A majority of 57.33% are regular and active users.
About the Creator
Fazza is one of the top Instagram influencers in Dubai. Brands collaborating with Fazza always get high audience interaction and engagement. He loves photography and has indicated the same on his wall, “Every picture has a story and every story has a moment that I'd love to share with you. Thanks and enjoy 😉”
KPIs:
● Fazza's engagement rate is 3.07%, which is comparatively very high for Mega influencers. This top Instagrammer in Dubai has more than 15.7 Million followers.
● Fazza's post on an average gets 482K likes, 9.2K comments, and more than 3.6 million impressions.
Brand Collaborations:
Fazza has mentioned “Leica” and “SUSHISAMBA” in his posts. Fazza has interests in niches like Camera & Photography, Restaurants, foods, & Grocery, etc.
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2. Noor Stars
Noor Stars is one of the Top Instagram Influencers in UAE. She has been mentioned in the Forbes 30 under 30 list.
About the Creator
Noor Stars loves to craft her posts and stories in niches like Luxury goods, beauty & cosmetics, etc. This top UAE Instagram influencer also hosts a podcast called “Stars Podcasts”.
KPIs:
● Noor Stars' average reel plays is 4.2 Million with an engagement of 241.3K. This Top Instagram Influencers in Dubai have an engagement rate of 3.71%.
● She is one of the top-class influencers and her audience affinity lies around niches nike clothes, shoes, handbags, & accessories, Camera photography, beauty & cosmetics, etc.
Brand Collaborations
Noor Stars is truly one of the best Instagram influencers in Dubai. She has collaborated with brands like Alexander McQueen, American Eagle, Fendi, etc
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3. Ahlam Alshamsi
Ahlam Alshamsi is one of the top Instagram influencers in Dubai, she boasts a reel view engagement rate of 3.78% which is quite high and credible.
About the Creator
Ahlam Alshamsi creates her content in lifestyle, beauty, and travel niches. Her audience engages highly with her on various topics like beauty & cosmetics, camera & photography, etc. Her 60.07% of followers are female, which makes her suitable around collaborations related to women-centricity.
KPIs:
● She is highly popular in locations like Baghdad, Jeddah, Riyadh, Dubai, Hofuf, etc. Her majority of followers are from Riyadh which is 16.06% of total followers.
● This Instagrammers in the Middle East mainly creates her posts in Arabic (~76.25%), which makes her one of the top regional voices.
Audience Brand Affinity
Ahlam Alshamsi's audience is highly segmented and they mainly follow brands like Apple, Nike, Starbucks, Adidas, Christian Dior, etc. It indicates that lifestyle and Clothing brands rule the hearts of her followers.
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4. Nof
Nof is one of the top Instagram influencers in Dubai who has one of the highest story views rate, which is at 8.00%.
About the Creator
Nof is one of the top Instagrammers in UAE. He has a majority of male audience base which stands at 61.99%. His content is mainly in the lifestyle domain.
KPIs:
● Nof reel data is quite remarkable. His reels have an average play of 839.9K, with reel engagement at 227.1K, and a 26.37% reel view engagement rate
● His topic-tensor data indicates and establishes him as one of the top influencers in Dubai in the travel domain. The topics are AbuDhabi, Dubai, UAE, etc.
Brand Collaborations
Nof has mentioned Apple in his post. Other than that domains like electronics & computers, camera & photography, travel, tourism, & aviation has high affinity from the influencer.
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5. Selaiman Azizi
Selaiman Azizi has a follower base of 9.9M and his comment sentiment analysis indicates that his content always receives a very positive welcome from the audience.
About The Creator
Selaiman Azizi is one of the top Instagrammers in Dubai. His follower credibility is as high as 14.51%. He is one of the top influencers who crafts content around Lifestyle. He is also the president of XSkyDefHoldings.
KPIs:
● His posts receive an average likes of 818.8K, 2.3 total impressions, and an engagement rate of 8%.
● His average reel plays is at a staggering 1.5M, 606.6K reel engagements, and 42.11% reel views engagement rate.
Brand Collaborations
Explicitly, he has not mentioned any brand on his posts, reel, or stories
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6. Dr. Mahra Lutfi
Dr. Mahra Lutfi is an Emirati Influencer & Model. She is one of the best Instagram influencers in Dubai who a massive following of 7.8 Million.
About The Creator
Dr. Mahra Lutfi has various prestigious positions she is a plastic surgeon, 1st Emirati Stem Cell Doctor, Founder & CEO of De Paris Medical Center, etc.
KPIs:
● Dr. Mahra Lutfi gets an average story view of 624.1K. The story views rate stands at 8%.
● Her audience interest affinity is for Clothes, shoes, bags, & accessories, which is 35.54% of the total audience.
Brand Collaborations
She does not explicitly mention any brand. But she does have a brand affinity for brands like Apple, Nike, Musical.ly, Canon, Adidas, etc.
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7. Asmaa Ibraheem
Asmaa Ibraheem is one of the best Instagram influencers in Dubai. She identifies herself as a public figure and she has a high percentage of credible followers.
About The Creator
Asmaa Ibraheem is the T.V Host - for the HEBR SERY Program. A majority of her followers (56.29% are female followers. She curates her content in interest areas like Luxury goods, jewelry & watches, etc.
KPIs:
● Her average story views are at 729.1K with an 8% average view rate. The links clicked are on average 1.2K.
● Her reel engagement rate is at 5.29% and the reel plays goes upto as high as 186.7K.
Brand Collaborations
She has worked with brands like BALMAIN, Cartier, Chanel, etc.
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8. Mohammed bin Rashid Al Maktoum
Mohammed bin Rashid Al Maktoum is Vice President, Prime Minister, and Ruler of Dubai.
About The Creator
Mohammed bin Rashid Al Maktoum is one of the top Instagram influencers in Dubai. His position and authority make him so followable. He has a total follower base of 6.1 million.
KPIs:
● He has a follower credibility of 73.52%. His posts receive 53.2K average likes, average post impression is at 1.4 million.
Brand Collaborations
He holds one of the prominent places in UAE governance. His position does not allow him to endorse any product. He is unbiased and holds the regulatory executive position for society.
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9. Abduroziq
Abduroziq is one of the top Dubai Instagram influencers. He has a massive follower credibility rate of 76.38%.
About The Creator
Abduroziq identifies himself as a public figure, singer, actor, boxer, and entrepreneur. He is the ambassador of the World Boxing Council and Habbibi.
KPIs:
● Abduroziq's average story views is at 662.9K with a story view rate of 8%.
● His reels get an average plays of 5 Million which is a huge number compared to his total followers which is 8.3 million.
Brand Collaborations
Abduroziq has collaborated with brands like ASDA, Bugatti, christian Dior, Emirates Airlines, etc.
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10. Ghaith Marwan
Ghaith Marwan is one of the best Instagrammers in GCC. he has a highly engaged audience, excellent followers growth, and a high percentage of followers growth.
About The Creator
Ghaith Marwan identifies himself as a blogger. He is based out in Dubai and he is also very active on YouTube.
KPIs:
● Ghaith Marwan's follower credibility rate is at 75.08%. He receives 508.8K average likes on his posts and his post engagement rate is 6.53%, which is 3X the median engagement rate.
● His reels receive average plays of 11.6 million with a total reels view engagement rate of 4.35%.
Brand Collaborations
Ghaith Marwan has mentioned various brands like Heinz, Nike, Nissan, Pepsi, Turkish Airlines, etc.
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11. Rawan Bin Hussain
Rawan Bin Hussain is one of the top Instagram influencers in Dubai. She always gets a very high audience impression for her unique voice and composure.
About The Creator
Rawan Bin Hussain has done Master of Law and she is a King's College Alumni. Other than that she is a Kuwaiti Kuwaiti-Palestinian digital Entrepreneur, Singer & Actress.
KPIs:
● Her reels receive an average play of 2.9 Million. The average reel engagement rate is 2.41%.
Brand Collaborations
She has mentioned brands like Audemars Piguet, Huawei, Netflix, SheInside, etc.
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12. Dr. Fatma Altoblani
Dr. Fatma Altoblani is one of the best Instagrammers in Dubai, UAE. She is a criminal lawyer and advisor to Al Nahyan.
About The Creator
Dr. Fatma Altoblani dons various hats. A few of them are Ambassador Angel of Light, 1st Emirati Kint Sugi L.F. Coach, Life Speaker, Spiritual Coach, etc.
KPIs:
● Her stories receive average views of 584.9K with an average views rate of 8%.
Brand Collaborations
Her post has mentioned Booking.com. Other than that her interest areas are travel, tourism, & aviation, coffee, tea, and beverages, restaurants, food, groceries, etc.
Hope you liked the list of best Instagram influencers in the Middle east region. Feel free to share!