Skincare has become a new sphere of interest among the people in the MENA region, and these people are heavily relying on all sorts of recommendations they get online, and foremost preferred are the skincare influencers in UAE.
Well, this is how these skincare influencers in Middle East have risen to become powerful trendsetters in the Gulf region. Such skincare Instagram influencers blend expertise, charisma, and cultural insight to make a huge impact on the region through changing beauty standards and class.
Their inspirations and influence goes way beyond product recommendations, they’re rather focusing on building authentic communities making their position in the skincare industry almost impossible to ignore.
And since the digital age is so gigantic and thriving, an increase in the sway of the top skincare personalities in this space means that their seat at the table for skincare is evermore secured. Let’s take a deep dive into who exactly are these?
Who are Skincare Instagram Influencers in the GCC
Skincare influencers in the MENA region are the skin specialists, they teach people how to protect their skin from germs and moreover have a charming face and body, they educate about things about skincare on social media specially Instagram.
Skin Instagrammers are Instagram makeup influencers specialised in sharing content revolving around skincare topics. This would, for instance, include product reviews, sharing skincare routines, information about skin health, and sometimes dermatological treatments. Such makeup influencers would typically also boast a huge following of people interested in improving their skin or learning more about skincare products and routines.
They have cropped up into huge popularity all over the UAE in just the past few years. These influencers on popular platforms like Instagram rise to fame due to their large numbers of skincare enthusiasts following them as trusted sources of information and inspiration.
Indeed, these top skincare influencers in Middle East are becoming the new advocates of AM/PM routines explaining the use of correct serum with the right moisturizer. they teach routines, ingredients, and the exact science of skin health.
These are influencers who range from dermatologists or professional skincare experts to simple beauty enthusiasts with a personally documented journey of their experience with skincare. A great portion of the content therein includes tutorials, product reviews, and tips on how to fight common skin problems such as acne, hyperpigmentation, and aging. They explained skincare and made it attainable for their following, hence arming them with how to take charge of their skin's health. Let’s see how they arose!
The Rise of Skincare Instagram Influencers in Dubai
Within Dubai, one finds icons of luxury and innovation. However, it is also home to the world's top skin care influencers who assist in bringing beauty trends around the world through the association with the most dominant skincare brands. These influencers champion, to the hilt, comprehensive skincare that will cleanse, exfoliate, moisturize, and protect against the harsh UAE sun.
What really sets Dubai's best skincare influencers apart, however, is authenticity and expertise. They are honest, share personal experiences with the various products they use, and even enable the followers to decide according to those reviews. What is most interesting about them, though, is how this audience can include both beginners in skincare and experts—making them worthy of being indispensable in beauty.
Now, let’s explore their types!
Types of Skin Instagrammers in GCC region
1. Skincare Influencers who do Product Reviews:
They test a good number of skincare products and openly share their honest reviews in terms of how effective, ingredients, and suitability for different skin types they are. Skincare Routine: Many times, they share their daily or weekly skincare routine and explain what each step is for and the product they use.
2. Skincare Influencers who do Before and Afters:
Many of them share before-and-after photos/videos to showcase the result of using skincare products or following certain routines over time.
3. Skincare Influencers who do Dermatology advice:
Some Doctors/Skin Specialists/bloggers closely cooperating with or being dermatologists on their own make the obtained information very useful in acne, rosacea, or hyperpigmentation cases.
4. Skincare Influencers who do DIY Skincare:
They would even give out recipes for DIY skincare or tips about them for natural skincare alternatives.
5. Skincare Influencers who do Brand Collaborations:
Most of them partner with skincare brands as ambassadors or for sponsored posts to give new products to the followers a try.
Now, as you have the complete knowledge about skin Instagram influencers, we being the best influencer marketing agency in Dubai have compiled the list of top 10 skincare influencers who make a huge difference with their engaging content. Let’s explore it!
Top Skincare Influencers in Dubai, UAE
-
1. Aika
![Aika]()
Aika has a large female following, but even more so, she exudes real influence in the skincare community and organically specializes in driving engagements.
About the Creator
Aika is one of the top skincare influencers in UAE who has experience in skin health and beauty. Thus, she became a trustworthy person among skincare social media influencers. Through her content, she inspires women, hence considered as one of the top skincare influencers in Dubai and UAE. Among the best skincare Instagram influencers in GCC, Aika continues to be a fashion setter and a role model for beauty lovers across regions.
KPIs:
● Enjoys followers credibility of 53.83% with an engagement rate of 0.35%.
● Her average post impressions stand at 10.9k, with 19.40% story views.
● Audience Data Split- 75% Females and 24% Males
Brands collabs:
● La Roche-Posay
● The Body Shop
-
2. Batoul Andoura
![Batoul Andoura]()
One of them is Batoul, whose engagement rate is very high, and that turned her into a powerful advocate among the skincare-addicted community.
About the Creator
Batoul Andoura tops the list of the best skincare influencers on Instagram in 2024, especially on the UAE ground. With interactive and jaw-dropping content, she's been able to leave her mark, quite famous among all the skincare social media influencers in Mena Region. With an audience only of women, she is unquestionably one of the top skincare influencers in Dubai. One such influential representative is Batoul, who has risen to eminence as a trusted name for any kind of beauty tips and advice related to skincare, hence making her one of the biggest skincare influencers in this part of the world.
KPIs:
● Enjoys follower's credibility of 65.94% with an engagement rate of 2.27%.
● Her average post impressions stand at 64.8k with 16.30% views per story.
● Audience Data Split- 88% Females and 11% Males/p>
Brands collabs:
● Neutrogena
● Loreal Paris
-
3. Mira
![Mira]()
Mira is noticed as being expressive, sensitive in storytelling, and empathetic towards the audience, thereby having a sound connection with women when it comes to skincare.
About the Creator
Mira is one of the new sensations as being Dubai-based skincare Instagrammer- known to create interesting content and a very real take on beauty. She is a part of that new wave of famous Skin Care influencers and reiterating the lines of beauty for this 2024 landscape. Add to that how Mira connects with her audience on a completely different level, and that alone has seen her grow to become one of the best skincare influencers in the UAE. People scramble for tips from her on beauty.
KPIs:
● Followers cridibility-58.38% Engagement rate- 0.07%
● Average post impressions-8k; story views- 19.40%
● Audience Data Split-77% Females and 22% Males
Brand collabs:
● Kiehl's
● Bioderma
-
4. Ghada Abdel Qader
![Ghada Abdel Qader]()
She has accumulated loads of followers who are into skincare, and this could be a result of her very original content and easy-to-relate-to personality.
About the Creator
Ghada Abdel Qader tops the list of popular skincare influencers in Dubai. She commands a place of pride because of her ingenuity in beauty tips and trends in content creation. She is considered one of the best skincare vloggers in the UAE. It is Ghada's genuineness and commitment to work that have been major factors in her growth into one of the largest skincare influencers in the region, raking up best on social media.
KPIs:
● Enjoys followers credibility of 61.99%, with an engagement rate of 0.08%.
● Her average post impressions stand at 70.1k, with 16.30% story views.
● Audience Data Split- 67% of them are females and 32% of them are males
Brand collabs:
● Estée Lauder
● Clinique
-
6. Malak Alotaibi
![Malak Alotaibi]()
Malak is synonymous with high-quality content and has a really strong connection with primarily female audiences.
About the Creator
Malak Alotaibi comes in at the top of the list of skin care influencers on Instagram in Middle East. Within this space, she has been known to give invaluable advice and insights into skincare. She takes a position in the list of the top skincare influencers in 2024 with quite a strong presence within the UAE beauty community. Blending education with fun is her style, so she happens to be one of the best skin care influencers in Dubai and a very popular name among beauty enthusiasts.
KPIs:
● Enjoys followers credibility of 62.17%, with an engagement rate of 0.78% .
● Her average post impressions stands at 68.8k, with 16.30% story views.
● Audience Data Split- 87% Females and 12% Male
Brand collabs:
● Olay
● Garnier
-
6. Maya
![Maya]()
With an ultra-engaged following and varied content types, Maya comes out to be one of the more interesting voices in skincare.
About the Creator
Maya is one of the top Skin influencers in the UAE. She is blessed with a really deep vision of how to treat engagement with her followers. Layers of content, feedback, and interaction around the clock were what made Maya very famous and highly respected as a skincare social media influencer. Now she feels responsible for what she projects to people and how it reflects her new innovative beauty tips and skincare routines. She remains one of the finest skincare influencers in UAE, inspiring and educating the audience continuously by rightfully holding a position in the world of skin-care Instagrammers.
KPIs:
● With 61.68%, she enjoys the credibility of her followers.
● Her average post impressions stand at 297.9k. One can see that the engagement rate is quite high.
● Her 8% story view rate is very appreciable.
● Audience Data Split: 83% Females; 16% Males
Brand collabs:
● Sephora
● Foreo
-
7. Mohammed Sultan
![Mohammed Sultan]()
Moreover, Mohammed is one of the very few men in beauty influencing, thus giving a male viewpoint on skincare—something very broad in its appeal.
About the Creator
Mohammed Sultan is the one trendsetter of a skincare social media influencer who is known to bring about a rather radical change in the masculine voices of skincare. Being one of the very few male skincare influencers in Dubai, he tends to share loads of unique ideas and tips that work magic with both male and female audiences alike. He is one of the best skin care vloggers with very useful content and one of the major beauty influencers in the UAE. His videos often set trends against mainstream beauty standards.
KPIs:
● Enjoys followers credibility of 66%, with an engagement rate of 0.72%.
● His average post impressions stands at 51.9k, with 16.30% story views.
● Audience Data Split- 61% Females and 38% Males
Brand collabs:
● Nivea
● Dove Men+Care
-
8. Nargis Umer
![Nargis Umer]()
Nargis does authentic content with high engagement, mostly with a male audience base.
About the Creator
Nargis Umer is a highly reputed social media skincare influencer in GCC known for her in-depth approach toward beauty and also how she engages. She definitely is one of the famous skincare influencers from the UAE who enjoys a growing audience because of honest, experience-filled shares. Dubbed among the best skincare influencers in Dubai, Nargis guides her audience with worthy tips in the sector of skin care.
KPIs:
● Enjoys followers credibility of 19.57% with high engagement rate
● Average post impressions stands at 35k, 16.30% Story views
● Audience Data Split- 42% Females and 57% Males
Brand collabs:
● The Ordinary
● Drunk Elephant
-
9. Nipun Kapur Sohal
![Nipun Kapur Sohal]()
Nipun is well known for her immense following and reach in the skincare community, hence being a much looked-up-to collaborator.
About the Creator
Nipun Kapur Sohal is the face among skin care Instagram influencers with engaging reach and influential content. She happens to be among the most influential and is indeed one of the top skincare influencers in 2024, living in Dubai. Mixing up some educational and motivational content, Nipun has placed herself as one of the best skincare influencers in Dubai and voiced herself to be highly trusted within the beauty space.
KPIs:
● He enjoys follower credibility of 68.96% with an engagement rate of 0.31%.
● His average post impressions stand at 244.6k, with 16.90% story views.
● Audience Data Split- 84% Females and 15% Males
Brand collabs:
● Vichy
● Laneige
-
10. Samah
![Samah]()
Samah is known for her creative content and ability to connect with a predominantly female audience.
About the Creator
The name Samah is very popular across skincare influencer circuits and is locally creative with interesting content. She just happens to be among the finest skincare influencers in Dubai, sharing excellent beauty tips. What began with an idea by Samah of connecting to an almost all-female audience made her rank at the top of the list as one of the most popular and highly ranked skincare influencers in UAE, best known for their premium quality content that both inspires and teaches simultaneously.
KPIs:
● Enjoys followers credibility of 61.59% with an engagement rate of 0.11%.
● His average post impression stands at 12.1k with 19.40% story views.
● Audience Data Split- 90% Females 9% Males
Brand collabs:
● Pixi Beauty
● Sunday Riley
Concluding the Stories of top skincare influencers in the UAE
This has been influenced in the beauty landscape by the rise of top skincare influencers in the Middle East today. They are generally your guide to improving your skin's health—from the biggest to the most famous faces. They were able to build this following and gain this trust because most of them are educators, product reviewers, or even share personal stories.
Further into 2024, this power of skincare Instagrammers and vloggers in Middle East is expected to only rise higher and higher. At the very least, these skincare influencers made a way to create a future in skincare within the UAE and worldwide. Such was their passion that made their mark one that would last for many ensuing years in global icons of the skincare community for healthy and glowing skin.