The Middle Eastern region has recently witnessed the rise of the influencers who specifically create content related to skincare. With the ever-changing trends in skincare, more and more individuals seek recommendations for skin products on social media. Such trend has created a new category of top skincare influencers in Dubai who pass on the information to their followers based on their experience. In 2024, brands are more likely to partner with the best skincare influencers in UAE to share their messages with a larger audience and through more genuine content to interact and connect with their target audience.
These influencers make videos such as product reviews, skincare routines and guide their followers in making the right decision. In fact, some of the top skincare influencers in Dubai have reached the level of celebrities. Some of the companies which have worked with these influencers include Olay, Garnier, and La Roche-Posay to help promote their products and increase market share in the UAE.
These skin care influencers have now become the go-to experts in the region. So if you are interested in learning about skin care tips for finding more about the new skin products, then you should follow these influencers.
Being the top influencer marketing agency in Dubai, we have compiled the list of top skincare influencers in the Middle East. Let’s dive in!
In this blog, we provide you the list of top kids influencers in UAE, let’s dive in!
Top Skin Care Influencers in Dubai, UAE (2024)
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1. Malak Alotabi
Malak is one of the top skincare influencers in Dubai, who is famous for her informative videos about skincare routines. She concentrates on natural skin care tips and remedies especially for the woman who is seeking simple skin care information. Her content is easily relatable to make her one of the most trusted personalities in the beauty market.
KPIs:
1. Engagement rate is 0.78%
2. Average post impressions are 68.8K
3. Story views: 16.30%
4. Audience split: 87% Female, 12% Male.
Brand Collaborated With:
Olay, Garnier
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2. Ghada Abdel Qader
Being one of the best skin care vloggers in the UAE, Ghada provides genuine and useful tips on skincare for all skin types. Her content is about skin issues such as sensitivity and aging, which makes her the best person to turn to for natural skincare advice for the viewers.
KPIs:
1. Engagement rate is 0.35%
2. Average post impressions are 10.9K
3. Story views: 19.40%
4. Audience split: 75% Female, 24% Male.
Brand Collaborated With:
Estée Lauder, Clinique
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3. Aika
Aika is a popular skincare social media influencer who makes simple skincare routines and healthy lifestyle videos. Her content is informative and applicable, which is why people consider her a reliable source of information in the sphere of skincare. This is because she has a way of breaking down complicated issues to do with skincare hence making her content appealing to women.
KPIs:
1. Engagement rate is 0.08%
2. Average post impressions are 70.1K
3. Story views: 16.30%
4. Audience split: 67% Female, 32% Male.
Brand Collaborated With:
La Roche-Posay, The Body Shop
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4. Mira
Mira is among the most popular as well as top skincare Instagram influencers in the UAE. Her followers like her real life approach to skincare and her experience. Mira also gives her own experiences on skincare products and regimen which makes her audience get first-hand information on skincare.
KPIs:
1. Engagement rate is 0.07%
2. Average post impressions are 8K
3. Story views: 19.40%
4. Audience split: 77% Female, 22% Male.
Brand Collaborated With:
Kiehl’s, Bioderma
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5. Batoul Andoura
Batoul is one of the biggest skincare influencers in Dubai. She has been popular for her entertaining and educational posts on skincare. Batoul is very responsive to her followers and is very passionate about providing her followers with real skin care tips, which is why she is loved by many.
KPIs:
1. Engagement rate is 2.27%
2. Average post impressions are 64.8K
3. Story views: 16.30%
4. Audience split: 88% Female, 11% Male
Brand Collaborated With:
Neutrogena, L’Oréal Paris
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6. Maya
Maya is an active and popular skin care Instagrammer in Dubai who loves to travel. She posts very good content about skincare regimen and products. She is very natural and her approach is very humble and her content is genuine, which has helped her gain many followers in the skincare niche.
KPIs:
1. Engagement rate is 8%
2. Average post impressions are 297.9K
3. Audience split: 83% Female, 16% Male.
Brand Collaborated With:
Sephora, Foreo
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7. Mohammed
Mohammed Sultan is one of the best skin care Instagram influencers who is interested in sharing skincare advice for males and females. His no-nonsense approach to giving advice has made him famous and he has removed the perception that skincare is a preserve of women only.
KPIs:
1. Engagement rate is 0.72%
2. Average post impressions are 51.9K
3. Story views: 16.30%
4. Audience split: 61% Female, 38% Male.
Brand Collaborated With:
Nivea, Dove Men+Care
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8. Nargis Umer
Nargis is a famous skincare influencer in the UAE. She has provided detailed analyses of skincare products and has given very lucid advice, which has made her a reliable personality in the beauty niche. She mainly pays attention to the proper use of the products depending on the skin type.
KPIs:
1. Engagement rate is 0.57%
2. Average post impressions are 35K
3. Story views: 16.30%
4. Audience split: 42% Female, 57% Male.
Brand Collaborated With:
The Ordinary, Drunk Elephant
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9. Samah
Samah is a wonderful and unique skin care Instagrammer in UAE. As a tutorial and review specialist, she provides easy, actionable skincare tips and tricks. Samah’s personality is friendly and approachable; this has endeared her to many people.
KPIs:
1. Engagement rate is 0.11%
2. Average post impressions are 12.1K
3. Story views: 19.40%
4. Audience split: 90% Female, 9% Male.
Brand Collaborated With:
Pixi Beauty, Sunday Riley
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10. Nipun Kapur Sohal
Nipun is regarded as one of the best skincare influencers in UAE since she is brief in her descriptions but informative. It must be mentioned here that through her detailed reviews and useful skin care tips, she has become an expert for beauties.
KPIs:
1. Engagement rate is 0.31%
2. Average post impressions are 244.6K
3. Story views: 16.90%
4. Audience split: 84% Female, 15% Male.
Brand Collaborated With:
Vichy, Laneige
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11. Dr. Norhan Ahmed
Dr. Norhan Ahmed is a pharmacist and skin specialist who gives detailed skincare schedules and health advice. She posts beauty, health and skin care information thus making her one of the best skin care influencers 2024.
KPIs:
1. Followers credibility: 56.92%.
2. Average post impressions are 13K
3. Story views: 8.5%
4. Audience split: 83.97% Female, 16.03% Male.
Brand Collaborated With:
Shein, Starbucks
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12. Eliane Yaacoub
Eliane Yaacoub also gives her own skincare story and advice on taking care of your skin. She has become one of the most popular skincare social media influencers in GCC due to her interesting content, especially for those who want genuine beauty routines.
KPIs:
1. Engagement rate is 0.42%.
2. Followers credibility- 69.81%
3. Audience split: 95.55% Female, 5.45% Male
4. Average post impressions are 7.1K
5. Story views: 5.1%
Brand Collaborated With:
Huda Beauty, MAC Cosmetics
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13. Esra Skincare
Esra is a pharmacist and a beauty advisor who gives detailed skincare recommendations and suggestions on her channel. She is one of the most popular skin care influencers, who shares informative content for newbies and experienced users.
KPIs:
1. Followers credibility: 67.17%.
2. Average post impressions are 9.9K
3. Story views: 5.1%
4. Audience split: 92.94% Female, 7.06% Male.
Brand Collaborated With:
Bioderma, Neutrogena
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14. Fatma Al Mannai
Fatma is one of the most popular and top skin care vloggers who shows her viewers her tips and experiences. She is one of the most influential skin care advocates, thanks to her down-to-earth tips on beauty regimens.
KPIs:
1. Followers credibility: 61.15%.
2. Average post impressions are 8.4K
3. Story views: 6%
4. Audience split: 68.29% Female, 31.71% Male.
Brand Collaborated With:
Caudalie, Selfridges
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15. Rebecca Treston
Rebecca Treston is an entrepreneur who targets advanced skincare and aesthetics. Her experience in skin care and passion for the same place her among the best skin care Instagram influencers in UAE.
KPIs:
1. Followers credibility: 67.29%.
2. Average post impressions are 8.1K
3. Story views: 5.8%
4. Audience split: 68.37% Female, 31.63% Male.
Brand Collaborated With:
Vogue, Marvel Entertainment
Conclusion
The top skincare influencers in GCC are changing the face of skincare with their genuine content and practical advice. These instagram skincare influencers provide useful information about skincare regimen, product, and other beauty related tips. From the UAE to the entire GCC, these skin care influencers have built that trust through the provision of useful information and interaction with the audience.
Whether you want to find out about new products or simply enhance your skincare regimen, these influencers can help and inspire you.
Want to promote your brand with the most effective influencers? Grynow Media FZ LLC is the top influencer marketing company in the GCC region and assists brands in reaching the right influencers.