Top Fashion Influencers in Dubai, UAE - Fashion Instagrammers

Everybody has a style statement! But some people inspires others tohave such clothing, or hat or goggles or prsonality as a whole and that thing becomes a fashion for others!

The people who inspires other people to follow fashion statements are known as fashion influencers. UAE is a attractive place for all and everybody out there has his or her fashion. Some have hijabs to some have tops and shorts and some have other!

With the constant evolution of trends in all aspects of life in the modern context, top fashion influencers in Dubai have emerged into genuine authorities to set trends. These are new-age icons who put in their style as the current fashion, and give a new vision to the masses, leading them. Let’s highligh how they evolved!

The Rise of Fashion Instagrammers in Middle East

The city of Dubai itself is an epitome of fashion that is full of luxury and variety. But with the innovative events such as Fashion Forward Dubai and Arab Fashion Week that are held in the city, UAE attracts designers, models, and influencers from all over the world.

Dubai-based fashion influencers capitalize on this lifetime chance given by this fashion capital to boast about their tastes and advice over different social sites such as Instagram, TikTok, and YouTube.

These top fashion content creators in GCC mainly cooperate with luxury brands and local designers, mixing high-end fashion with conventional trends. Having captured the potential of connecting with an audience globally while staying true to their cultural heritage, such fashion bloggers in the middle east have collected a following that runs into hundreds of thousands and become strong voices in the world of fashion. Being the top influencer marketing agency in UAE, we have compiled a list of top fashion influencers in the Middle East region. Let’s dive in!

Top Fashion Influencers in Dubai, UAE, Middle East, MENA, GCC

• 1. Nesma El Gohary

  Nesma el Gohary of Style is one such girl who blends high-fashion and day-to-day wear together with great ease. With a feed full of shots in stunning evening gowns and streetwear, Nesma exudes creativity in mixing and matching pieces that have won her the following of loyal fashionistas and marked her as one of the leading fashion icons in Dubai.

  About the Creator:

  With her chic and elegant style, Nesma El Gohary is something of a powerhouse among top fashion influencers in Dubai. She pulls off high fashion along with everyday wear so well, showcasing the versatile range from chic evening gowns to casual streetwear. Her ability to mix and match in an inventive way has gathered a following of hundreds of thousands behind her—therefore, she made it as one of the most versatile and influential fashion Instagrammers in the Gulf region.

  KPIs:

  1. Enjoys followers credibility of 20.65%, with an engagement rate of 1.08%.

  2. Her average post impressions stands at 1.2M.

  3. Audience Data Split- 54% Females and 45% Males.

  Brands collaborated with

  • Chanel
  • Dior
  • Net-A-Porter

• 2. Sam Ratumaitavuki

  Sam Ratumaitavuki provides the perspective of Pacific Islander peoples towards the fashion world. He often wears bright prints inspired by the islands and sleek urban wear, therefore setting a unique identity of diversity representing island heritage with the global trend.

  About:

  Sam Ratumaitavuki is one of the most recognizable fashion influencers in Dubai, and he exudes style in bold and vibrant ways. He merges eclectic patterns with bright colors in his outfitting, showing the world the kind of dynamic personality he possesses. With a fearless approach toward fashion and striking looks, he has become one of the renowned fashion influencers in UAE, influencing a large mass of audiences through his unique and lively attire.

  KPIs:

  1. Enjoys followers credibility of 19.19%, with an engagement rate of 1.08%.

  2. His average likes per post stands at 9.5k.

  3. Audience Data Split- 40% Females and 59% Males.

  Brands collaborated with

  • Louis vuitton

• 3. Karina Kapris

  Eternal elegance and grace are embedded inside Karina Kapris. This lady is remembered for a superb sense of style, looking elegantly perfect for big events or everyday situations. That is what attention to details and perfect accessorizing do—making Karina the source for classical fashion inspiration.

  About the Creator:

  Throughout, Karina Kapris simply radiates elegance and grace. Her choice of timeless fashion elevates her look of being sophisticated and polished to a totally different level altogether. Her attention to detail and perfect accessorizing have made her a go-to source for classic fashion inspiration, merging traditional elegance with a contemporary flair. Be it a major fashion blogger or fashion Instagrammer in UAE, she still continues to inspire with her taste refined.

  KPIs:

  1. Enjoys followers credibility of 20.12%, with an engagement rate of 7.24%.

  2. Her average likes per post cup stands at 43.4k.

  3. Audience Data Split- 35% Females and 64% Males.

  Brands collaborated with

  • Louis Vuitton
  • Hermès
  • Zara

• 4. Marwa Ghassan

  The vibrant fashion influencer, Marwa Ghassan’s energetic and diverse aesthetic puts her in a league of her own. She combines bright colours, prints and textures with visually interesting content, which interests people who love experimenting with bright and expressive trends in their outfit.

  About the Creator:

  Arwa Ghassan has a very modern, edgy sense of style. She incorporates traditional Middle Eastern elements so gracefully with contemporary trends. The very famous Dubai fashion influencer, Marwa, puts together bold, unapologetic style to make a positioning statement in the fashion content creators in the Middle east, pushing boundaries and redefining modern fashion.

  KPIs:

  1. Enjoys followers credibility of 18.46%, with high engagement rates.

  2. Her average likes per post stands at 16.7k.

  3. Audience Data Split- 46% Females and 53% Males.

  Brands collaborated with

  • Balenciaga
  • MAC Cosmetics
  • Nike

• 5. Ajmal Khan

  Ajmal Khan promotes a unique blend of fashion and lifestyle. His content consists of clothes which have vibrant colours and designs, and thus people into fashion diversity are pulled towards his content.

  About the Creator:

  Ajmal Khan is a big name in men's fashion, known for merging classic with modern. His focus on well-fitted suits and smart casual wear treads a fine line with impeccable taste and a keen eye for detail. Being one of the top fashion influencers, Ajmal's fashion expertise and his style tips positioned him as a trusted authority in men's fashion, seamlessly merging timeless elegance with modern trends. He is also a fashion Instagrammer in MENA region.

  KPIs:

  1. Enjoys followers credibility of 77.14%, with high engagement rates.

  2. His Instagram stories get an average viewership of 286.8k.

  3. Audience Data Split- 13% Females and 86% Males.

  Brands collaborated with

  • Hugo Boss
  • Adidas
  • Rolex

• 6. Areej Al Turki

  Areej Al Turki wears luxurious glamorous styles that would satisfy the fashion enthusiasts. Her content involves high-end fashion hence offering her followers the glamour of the fashion world.

  About the Creator:

  Areej Al Turki loves luxury and merges it into everyday practicality in her fashion sense. Her polished looks can be so sophisticated that they can easily be transformed from a professional setting to a casual outing. Among the popular fashion influencers in Dubai, UAE, it is the way Areej skillfully brings together elite fashion into high-end fashion while ensuring everyday practicality that strikes a chord with her followers. This makes her one of the beloved fashion influencers on Instagram in UAE who offers both style and functionality.

  KPIs:

  1. The links shared by him gets at least 200 clicks, and he has an engagement rate of 0.86%.

  2. His average story viewership stands at 8%.

  3. Audience Data Split- 42% Females and 57% Males.

  Brands collaborated with

  • Prada
  • Lancôme
  • Massimo Dutti

• 7. Eva Zuk

  Eva Zuk is regarded as a free spirited girl who likes all kinds of experiments, and her followers are interested in this creativity. Her content’s philosophy is to try modern trends and share the new vision of fashion and personal style.

  About the Creator:

  Eva Zuk is passionate about high-end fashion; one can find many beautiful outfits that prove her great taste for designer brands and luxury fashion. Her glamorous style, often embellished with oversized accessories or statement pieces, makes her stand out. Her followers admire how this famous fashion influencer Eva keeps an eye on all the latest trends, always staying ahead of the game, so that one can confidently show their passion for high-end fashion. She is a known Dubai-based fashion content creator.

  KPIs:

  1. Enjoys followers credibility of 18.70%, with high engagement rates.

  2. Her average story viewership stands at 8% with 94.6k views per story.

  3. Audience Data Split- 34% Females and 65% Males.

  Brands collaborated with

  • Fendi
  • YSL Beauty
  • Versace

• 8. Busra Duran

  Busra Duran prefers a modern and daring style that is suitable for trend-oriented people who like to make experiments in their chosen image. She is a street style fashion blogger and her outfits are an equal blend of athleticism and luxury, therefore, people follow her for cutting-edge style inspiration.

  About the Creator:

  Busra Duran is a young lady whose playful, fun style brings a fresh dimension to Dubai's fashion scene. Her bright colors and trendy pieces reflect a love for expressing individuality through fashion. As one of the top social media fashion influencers, her approach comes with fun in clothes, making her a much-adored fashion vlogger among young fashion enthusiasts who appreciate her vibrant and lively style.

  KPIs:

  1. Enjoys followers credibility of 8.35%, with an engagement rate of 2.49%.

  2. The average likes he gets on each story stands at 52.5k.

  3. Audience Data Split- 47% Females and 52% Males.

  Brands collaborated with

  • Forever 21
  • Benefit Cosmetics
  • Topshop

• 9. kareem-afghani

  Kareem Afghani’s work is refined and quite appealing; one can understand that he would target consumers that are interested in formal fashion. An interesting and eye-catching element of his content is a mix of classical and modern trends, which allows him to represent the fashion industry from a perspective of delicate taste.

  About the Creator:

  Kareem Afghani is one of the most trend-setting bloggers who brings a very edgy and modern touch to streetwear and contemporary trends. His outfits include bold prints with unique accessories, mixing high-end and affordable fashion. In Dubai, he happens to be one of the top fashion influencers; his confidence and boldness give him the niche to be an outstanding influencer in inspiring young men to modern, street-wise fashion. He happens to be among the top fashion Instagrammers in UAE as well.

  KPIs:

  1. The links shared by him gets at least 160 clicks and he enjoys an engagement rate of 0.86%.

  2. His average story views stands at 8%.

  3. Audience Data Split- 45% Females and 53% Males.

  Brands collaborated with

  • Supreme
  • GQ Middle East
  • Puma

• 10. Safa Srour

  Safa Srour pleases her followers with bright and bold styles, which would be interesting to viewers who like to set daring accents in their outfits. Her content is all about creativity and people’s personalities encouraging the audience to be as colourful as possible.

  About the Creator:

  This woman is known for her classic, stylish fashion sense. Her classic outfits, a mix of the finest classical fashion with modern twists, are not only stylish but also polished. Given the popularity in influence on fashion, Safa Srour combines styles and trends in fashion, thus becoming a darling among fashion fans. She is always able to keep a perfect mix between tradition and modern fashion in style. She remains one of the most influential fashion influencers on Instagram within Dubai.

  KPIs:

  1. Enjoys followers credibility of 68.96%, with high engagement rates.

  2. The average like her post gets, stands at 18.4k.

  3. Audience Data Split- 75% Females and 25% Males.

  Brands collaborated with

  • Chanel
  • Tiffany & Co.
  • Michael Kors

• 11. Joelle Mardinian

  Marie Claire Arabia featured her on its magazine cover in September 2024.

  About the Creator:

  Joelle Mardinian, born on 27 November 1977 in Beirut, Lebanon, is one of the top fashion influencers in the UAE. She migrated to London to study makeup from renowned artists. Afterward, she settled in Dubai and began her television career on the MBC channel, bestowing sports. Later channel also gave her the opportunity to host her show “Bisaraha Ahla” which changed to Beauty with Joelle.

  Recently she promoted her collection; of natural-coloured lenses that suit everybody, one can order them from Eyecandyjoelle.com. Her “Joelle Show” made her one of the record prevalent Arab TV broadcasters. She is the entrepreneur and founder of Joelle, a beauty company, makeup artist, and fashionista.

  Her foundations also include; Maison de Joelle, cosmetic clinic Clinica Joelle, skincare brand Joelle Paris, etc. She also launched a reality TV show called “Joelle Unfiltered” on Shahid VIP.

  KPIs:

  1. She has an engagement rate of 0.17%

  2. Average Likes – 35.6K

  3. Average Comments – of 628, 33.62% male audience.

  Brands collaborated with

  • Bulgari
  • Chanel
  • Christian Dior
  • Nike
  • Zara
  • Apple
  • Alberta Ferretti, and more.

• 12. Rawan Bin Hussain

  Rawan has been on the cover page of Harpers Bazaar Interiors Arabia, Laha Magazine, Kol Alosrah Magazine, Mother Baby & Child Magazine, Cosmopolitan Middle East, Moda Chic Magazine, Layalina Magazine, Zafaf Magazine Kuwait, The Gate Mall Magazine Kuwait, and Al-Yaqatha Magazine Middle East. She has been the Middle East brand ambassador of the international brand, Maybelline.

  About the Creator:

  Born on 30th December 1996, Rawan Bin Hussain is a professional lawyer & a celebrated woman entrepreneur, author, and a top fashion influencer in the UAE. She works on women's empowerment and justice.

  She started her social safari when she wrote Arabic poetry on Instagram. A journalist published an article about her "The Kuwaiti writer that looks like Brooke Shields". She became famous and launched an Arabic novel titled "As If No Woman Has Ever Loved" in 2017. The book was a great hit at the Qatar International Book Fair and Kuwait International Book Fair. She worked as a beauty editor in Velvet magazine. She has worked with many brands; Pantene, Charbonnel Et Walker, Sephora, Bourjois Fendi, Bvlgari, Vichy, Gucci makeup, pampers, Penhaligons, Charbonnel Et Walker, Sephora, Bourjois, etc.

  KPIs:

  1. She has an engagement rate of 0.50%

  2. Average Likes – 38.4K

  3. Average Comments – of 607, 60.07% female audience.

  Brands collaborated with

  • Huawei
  • Netflix
  • Audemar Piguets
  • Sheinside
  • New Balance, etc.

• 13. Sabrina Tubic

  She represents live hacks for different branded products.

  About the Creator:

  Born on 4th February 1989, and raised in Bosnia and Herzegovina, Sabrina Tubic is also a personality who must be included in the most authentic list of best fashion influencers in the Menat Region. She uploads posts on makeup tutorials, day-to-day experiences, health awareness, and travel. Her content is also celebrities. She has worked with brands like; Aloe Vera pants and the KDD app.

  KPIs:

  1. She has an engagement rate of 4.15%

  2. Average Likes – 41.6K

  3. Average comments- 289, 75.02% female audience.

  Brands collaborated with

  • Fashion Nova
  • Huda Beauty
  • Starbucks
  • Pandora
  • Longines etc

• 14. Rasha Albeik

  Founder of @Marvellabyrasha

  About the Creator:

  Rasha Albeik is a celebrated entrepreneur & top fashion influencer in the UAE. She posts content on her Instagram channel on fashion, beauty, lifestyle, and travel. Rasha never stops wearing her hijab in her Instagram posts. According to her traditional Abaya does not degrade beauty or modern-day fashion. Quite the reverse, she loves styling it.

  KPIs:

  1. She has an engagement rate of 1.68%

  2. Average Likes – of 12.4K

  3. Average comments - of 247

  Brands collaborated with

  • Apple
  • Zara
  • Starbucks
  • Huda Beauty and more

• 15. Mr Kareem

  Awarded at Filmfare” FASHION” 2022 (ما شاء الله), MR ROYAL 2021, and best Blogger 2022.

  About the Creator:

  Born on 20th June 1996, Karimullah Abdul Ghani is an Afghan model, actor, and one of the top fashion influencers in the Middle East. He has collaborated with more than 70 global brands, ads Billboards - Abu Dhabi Emirates College of Technology, Bollywood - RACE3, and Hollywood – Vanguard. He has done ramp walks for fashion shows in Dubai Meydan 2018 and Dubai Ladies Club 2021.

• 16. Rida Shahid

  Licenced fashion influencer in Dubai is also a dentist, verified Amazon influencer, promotes finest salon locations, and helps audience in jewelry selections.

  About the Creator:

  Rida Shahid posts content on her Instagram related to fashion, travel, lifestyle and self-care. She loves introducing new products, outfits, and hairstyles. Rida Shahid posts regularly.

  KPIs:

  1. She has an engagement rate of 3.04% at 85.9K average views from her Instagram reels.

  Brands collaborated with

  • Joyalukkas
  • Malabar G&D
  • Tajvi Gold
  • Fyor
  • ALDO
  • Bioderma

• 17. Shaima Hormillosa

  Shaima got appreciated in the “Filmfare Social Night Luxury Lifestyle Award 2024”.

  About the Creator:

  Shaima Hormillosa makes content on fashion, hair care and skin care. She create videos on wig hauls, makeup hacks, etc. Shaima advises premium outfits for toddlers. She is one of the best fashion Instagrammers in the UAE, who is also a certified fitness coach and recognized among the “107 most influential Filipinos in the Gulf”. She promoted brands like; SHEGLAMs, Johnson's Baby, Honor Arabia, P&G, Olay Arabia, SHEIN, Raffaello etc.

  KPIs:

  1. She has an engagement rate ate of 2.95% with an average of 22.9K likes and 1.5K comments on her posts.

• 18. Arooj Gulzar

  Arooj Gulzar is the winner of the “Best Beauty Content Creator Award” presented at MENA Digital Awards.

  About the Creator:

  Arooj is one of the top fashion influencers in the Middle East. She shares content on fashion, beauty, food, and lifestyle. She promotes brands she trusts and use herself. Hence often she uploads user generated content.

  KPIs:

  1. She has an engagement rate of 2.65% with 2.9k likes and 195 comments.

  2. She has promoted brands like; Pantene Arabia, Oppo Arabia, noon, She Glam etc.

• 19. Mizna Arshad

  Her content is based on new trends, fashion designs & concepts.

  About the Creator:

  Mizna Arshad posts content about beauty, fashion, lifestyle makeup and skin care. She recommends brands. She is one of the best fashion influencers in the GCC, who represents events, product fetures, how-to videos, skin care procedures and more.

  KPIs:

  1. She has an engagement rate of 2.32%, at average of 10.8K likes and 190 comments.

  2. She has promoted brands like Al Hunaidi perfumes, Tanishq Middle East, Huda Beauty, Dubai Nova Pharmacy and more.

• 20. Fatima Al Awlaqi

  Fatima refashions Indian and European makeup trends.

  About the Creator:

  Fatima Al Awlaqi is famous for beauty, fashion and lifestyle videos. She prioritizes affordable styling to top clothing. She promotes women empowerment active lifestyle.

  KPIs:

  1. She has engagement rate of 2.05% with average of 17 likes and 25 comments.

  2. She has worked with brands like; Bosch UAE, iHerb, Forever52 Moremo, Trendyol, etc.

• 21. Soha Taha

  She loves traditional Islamic wears and supports Hijabi fashion while being modern.

  About the Creator:

  Soha posts content about fashion, lifestyle, makeup and different & detailed hijab looks. She has walked the runways of different fashion shows. Everything from her expression, walking and posing compliment her outfits.

  KPIs:

  1. She has an 1.15% engagement rate with an average of 6.4K likes and 199 comments.

  2. She has worked with brands like; Riva Fashion, Burberry, Prada, Ounass, Cult Mia and Giarite

• 22. Bassant Dinar

  Bassant Dinar is one of the top fashion influencers in Dubai and a mental health coach.

  About the Creator:

  Basant posts content on skin care tutorials, how-to videos, unboxing and testimonials. She helps her followers think about their mental health and prioritize it.

  KPIs:

  1. She has an engagement rate of 4.22% with an average of 30.2K likes and 648 comments.

  2. She has worked with Bobai, Favelin, Eucerin Bioderma, Limitless Naturals, and Glamy Lab.

• 23. Imane Shisah

  Imani is the conqueror of Miss North Africa 2022. She is also a certified fashion artiste from Dubai Fashion institute.

  About the Creator:

  Imani Shisah is a beauty and fashion influencer. She is often featured on magazine covers. She shares content on lifestyle, fashion events in different countries and pots her press conference appearances. She has been also a part of the Dubai Fashion week.

  KPIs:

  1. She boast an engagement rate of 2.06% with an average of 50 likes and 99 comments.

  2. She has worked with brands like; Dyson, Shop Cider Maison D'Vie, etc.

• 24. Eya Fattouh

  Eya Fattouh employs immersive concepts in her content to promote fashion and beauty products.

  About the Creator:

  Eya Fattouh is one of the best fashion Instagrammers in the UAE, who advice Arab people about different affordable products and fashionable items. She often posts how-to’s, reviews and testimonials.

  KPIs:

  1. She has an engagement rate of 5.95% with an average of 135.6K likes and 599 comments

  2. She has worked with Eucerin

• 25. Menna Nabil

  She has been a part of events like the Milan Fashion week and Paris couture week.

  About the Creator:

  Menna Nabil is one of the best fashion influencers in the UAE. She always supports women empowerment and embodies luxury fashion, latest fashion trends and styles.

  KPIs:

  1. She has an engagement rate of 3.21%, with an average of 487 likes and 389 comments.

  2. She has worked with Fendi, Tryano store, Genny Hermes, Cos Stores and more.

• 26. Yazan Attal

  Yazan Atal has aesthetic physique, and with classy panache in his content. His sports love & specially boxing talent expands his admiration.

  About the Creator:

  Yazan shares content related to fashion, sports, boxing splendors, lifestyle, and collaboration with top fashion brands. The Dubai-based fashion influencer in the UAE also posts hilarious content which audiences love to interact with.

  KPIs:

  1. He has an engagement rate of 3.69% with an average of 4.2k likes and 65 comments.

  2. He has collaborated with Samsung, Splash Fashion, and more.

• 27. Mohamed Attal

  Attal has been featured on numerous fashion and lifestyle magazine covers.

  About the Creator:

  Mohamed Attal is a one of the top fashion influencers in Dubai. He posts content around fashion-his love, films- his second love and travel-his third love.

  KPIs:

  1. He has an outstanding engagement rate of 10.9% with 33.2K likes and 643 comments average.

  2. He has worked with Al Shaab Cinema

• 28. Sheida

  About the Creator:

  Sheida is one of the best fashion influencers in Middle East. She posts content on fashion, beauty and self-love.

  KPIs:

  1. She has an engagement rate of 2.14% with an average of 1007 likes and 54 comments.

  2. She has collaborated with Celine, Palma Australia, Fenty Beauty,FARM Rio, and MAC Cosmetics