The UAE has a fairly active Muslim population with 48% of women in the region wearing hijabs. Dubai being an international city exemplifies the perfect balance between the old and the new and this has seen the trend of modest fashion increase. Due to advancements in the technological front and the shift to the online front, Hijabi influencers are current cultural icons as well as modern fashion. They use social media to inspire millions giving fashion advice, and tips on how fashion lives, and sharing positive messages while being believers.
Dubai’s Hijabi influencers have a significant impact on connecting the culture and modern. They interact with brands to create content that can be easily identified by the increasing number of consumers in the market. By partnering with an Influencer marketing agency in Dubai brands can be able to capture this niche and develop campaigns that hit the heart of the audience.
● It is also found that 43% of Muslim women follow Hijab influencers for fashion and lifestyle, which indicates how influential consumers are.
● The modest fashion market is expected to be worth $375 billion in 2025; this is the reality of Hijabi content creators.
Recent events depict Hijabi influencers and the effect they have on consumer buying behavior and marketing in Dubai. With the city accepting the diversity of culture, they have filled this space, advocating for modest fashion, beauty, and lifestyle. That is why their role is more important than ever now as Dubai hosts events such as Modest Fashion Week. According to the findings, more than 60% of modest fashion brands work with Hijabi influencers to reach their customers and solidify their place within the influencer market.
But to begin with, we have to ask who are Hijabi influencers and why they are important for understanding the modern social media world.
Who are Hijabi Influencers?
Hijabi content creators are people who wear the hijab and create content that appeals to Muslim women, and the wider audience interested in Muslimah fashion and modesty. The topics of these influencers vary from fashion to beauty and fitness and even spirituality, but they respect their culture and religion. It must be noted that such influencers serve as ambulatory links between the conservative and liberal worlds and provide relevant and inspiring content for their favorites.
In the Dubai market, Hijabi consultants or influencers are responsible for building a bridge between brands and the increasing number of modest fashion consumers. These are cultural mirrors in many aspects and at the same time the various trends of the modern world, which is why young and old viewers would watch them. From advertising skin creams to offering tutorials on how to style hijabs, their skills in fostering genuine relationships with their followers, make them essential in the online marketing industry.
Let’s explore the list of best hijabi influencers in Dubai!
List of Top Hijabi Influencers in Dubai
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1. Nourhan Elgouhary (@nourhanelgouhary)
Followers: 803KEngagement Rate: 4.5%Nourhan Elgouhary is a Digital Content Creator currently residing in Dubai, and her content encompasses beauty, modest fashion, lifestyle, and parenting. She shares simple and unique ideas in her posts that make her loved by those who look for inspiration in fashion and family. Moreover, Nourhan gives modern insights into styling and beauty with strict compliance with the coverage of the body. She often communicates with her audience by posting tips, day-in in, day-out activities, and emotional moments, which makes her a key opinion leader in Dubai's modest fashion and lifestyle blogging category.
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2. Rasha Albeik (rasha-albeik)
Followers: 750KEngagement Rate: 1.9%Rasha Albeik is an entrepreneur and influencer based in Dubai, who successfully combines fashion, beauty, traveling, and lifestyle blogging. Apart from styling, Rasha owns a business known as Marvella Luxe, and therefore, she performs the tasks of an entrepreneur. Her posts include beautiful clothes, makeup tips, and traveling footage, which are a combination of glitz and real life. Rasha’s story encourages many women to unleash their business side while remaining stylish and in touch with their interests.
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3. Jasmine Fares (@jasminefares)
Followers: 776KEngagement Rate: 1.55%Jasmine Fares is a digital influencer who posts content on fashion, traveling and living a modest life on her social media accounts. Jasmine is an internationally inclined content creator who is based in Dubai and Toronto. Shop Fares is her clothing line, she encourages dressing decently while at the same time embracing fashion. Jasmine’s content is inspiring women to be themselves and dress as they want. The latest lifestyle tips combined with exciting travel narratives make her one of the most motivating Dubai modest fashion bloggers.
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4. Sara Mouslli (@saramouslli)
Followers: 256KEngagement Rate: 0.6%Sara Mouslli is a Dubai-based blogger and content creator with a focus on interior design and a certified makeup artist. Having founded Escarvio, Sara brings her love for beauty and creativity to the company to create and share content. She frequently shares her posts on makeup, and home décor, and sometimes shares thoughts about her own life. Sara is one talented woman whose versatility has not only given her a fan base but also placed her within the ranks of the few celebrities within the modest fashion and beauty niche.
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5. Rawan Alsadi (@rawanalsadi)
Followers: 222KEngagement Rate: 0.05%Rawan Alsadi is a fitness and modest fashion blogger from Dubai who shares fitness and fashion motivational content. Rawan represents basketball players and a fitness club; therefore, she has to maintain a healthy lifestyle. Her fashion posts are inspiring for she boasts of modesty while dressing smart and in the latest trends. Rawan’s content encourages the followers to become fit and fashionable, at the same time to show that it is possible to have a great life with the help of proper shaping and clothing.
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6. Nada Nader H (@nada_nadir)
Followers: 301KEngagement Rate: 1.3%Nada Nader H is a Dubai-based digital creator whose main area of specialization is fashion and beauty, volunteerism, and lifestyle. Being positive in life, she only posts things that can make her followers feel good or provide them with hope. The “Positive Diary” series motivates her followers to be positive while dressing up in what they love. Heramosn has become well known in the sphere of modest fashion, as her works will inspire many women in Dubai and the rest of the world with real and emotional content.
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7. Dalal AlDoub (@dalalid)
Followers: 3.2MEngagement Rate: 0.5%Dalal AlDoub is a popular Kuwaiti personality, who is more famous for fashion and beauty. Dalal has a large audience, where she introduces trends in the area of modest dressing, and provides makeup tips and recommendations for products. Her stunning look and realistic attitude towards beauty have earned her great popularity in the Middle Eastern countries. Dalal has her audience in women seeking elegance in fashion and beauty hence ranking her as the best modest lifestyle influencer.
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8. Manalmuffin (@manalmuffin)
Followers: 747KEngagement Rate: 0.39%Manal Muffin is a beauty and lifestyle vlogger who lives in Dubai and shares own elegant and simple life experience. In addition to being the founder of The Shab Boutique, Manal educates her audience on beauty tips and lifestyle hacks as an entrepreneur. Her posts are a blend of art and reality because she is a dedicated advocate of modest fashion and women’s encouragement. Due to the good relationship, Manal has built a rapport that makes her an influential figure in the beauty and fashion niche.
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9. Soha (@sohamt)
Followers: 909KEngagement Rate: 0.72%Soha is a Dubai-based digital creator who has a great interest in entrepreneurship and lifestyle niches. Her posts include occasional snippets of what it is like to be an aspiring businesswoman and follow one’s passion. Soha’s content is best described as modest fashion and she makes sure to capture the relatability of her audience. Being passionate about both personal experiences and fashion, Soha has gained popularity among Dubai's women who choose modest fashion.
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10. Mthayel Al Ali (@mthayel)
Followers: 809KEngagement Rate: 0.11%Mthayel Al Ali is a Dubai-based personality who brings creativity and true engagement to the table. She educates her followers about her transformations and fashion on various social media accounts. Mthayel has also been very effective in the modern trend with an aspect of humility that has made her so popular among her followers. Her posts motivate women to be more personal and to dress as if they are different. The fact that Mthayel produces solely travel vlogs and educates her audience about hijab, makes her one of the most popular hijabi influencers in Dubai.
Conclusion
The Hijabi influencers in Dubai have taken traditional fashion and multipurpose it with stylish dress codes. Their content seems real and resonates with the audience, which makes them one of the representatives of their niche. These influencers have been able to create a firm foundation in the digital space, whether helping you decide what to wear or encouraging brands to embrace the right causes. Their work focuses on the change in the role of modest fashion in the context of the diverse and open market of Dubai.
You can hire top Hijabi influencers in Dubai with the help of Grynow Media FZ LLC, the leading influencer marketing agency, and boost your brand’s image in the sphere of modest fashion! Contact Grynow Media FZ LLC now.