Top Micro Instagram Influencers in Dubai

Dubai is famous for its glamour, splendid structures, and buoyant economy for business, and these factors make the place suitable for brand creation for influencers. Since social media has become the new trend in building brand-consumer relationships, micro-influencers are becoming significant actors in the marketing industry. They are, in fact, truly representing their specialized audiences and are far more genuine than many of the larger scale organizations.

The main reason why micro Instagram influencers are interesting to brands is that they have a highly engaged audience that listens to them. Due to their ordinariness alongside their genuine style, they are always in touch with their fans. Whether it is fashion, lifestyle or fitness micro influencers in Dubai have turned into a significant tool for companies that would like to establish deep bonds with their audience. From beauty and fashion to healthcare enthusiasts, there are numerous types of influencers in Dubai that is reshaping the city’s online identity.

But before that let's know who are these micro-influencers, what do they do and why are they regarded as the ultimate game-changers in the digital marketing playground?

Who are Micro-Influencers?

Micro-influencers are individuals that possess moderate account followers on some of the platforms and they range from 1000 to 1000000. They can’t be compared to the macro or mega influencer in terms of followers, but they can change something and stir up a conversation with the audience. Their content is more credible, so to say because it seems as if they are recommending things with less commercialization.

Most of them are niche influencers, which means that they are perfectly suitable for reaching very narrow circles of customers. Whether it is clothes, sports, or electronics, they have the knowledge and harness passion towards a certain segment to convince their followers. That is why micro-influencers are considered closer, and recommendations of such individuals are believed to be more credible than those of celebrities. Additionally, these influencers build their strong connections with agencies like, Grynow Media FZ LLC a top influencer marketplace in Dubai that offers premium brand collaboration opportunities to micro influencers

So, let’s dive deeper into some of the most prominent micro-influencers from Dubai.

Top Micro-Influencers in Dubai

• 1. Zoe Witherspoon (@zozoewitherspoon)

  Followers: 116.4K

  Avg Likes: 2K

  Engagement Rate: 1.68%

  Zoe Witherspoon is a digital marketer from British and content creator based in Dubai, who specializes in fashion, lifestyle , and traveling. Her posts usually address her fashion and her traveling experiences wherever she goes or whatever she sees. Zoe’s feed consists of simple fashion posts, beautiful places and photos that are interesting for followers and provide them with useful tips on the choice of clothing and destinations.

• 2. Areej Ibrahim (@makeupartist.areej)

  Followers: 96.4K

  Avg Likes: 282

  Engagement Rate: 0.29%

  Areej Ibrahim is a makeup artist, who has her official page, where she demonstrates her makeup skills and works. She posts tutorials, makeup ideas, and glimpses of her work from her makeup career. Areej’s content is about inspiring her audience to try out new things and feel comfortable in their skin and in front of a mirror every morning.

• 3. Junaynah El Guthmy (@junaynaah)

  Followers: 95.4K

  Avg Likes: 275

  Engagement Rate: 0.29%

  Junaynah El Guthmy makes cheerful and playful content because she’s a joyful and energetic person. Currently residing in Dubai, her pictures are mostly uplifting moments that she shares of her everyday life, happy things around her. She also posts happy, everyday-life updates, with no drama, and mostly a positive spin on things.

• 4. Esra Ahmed (@_.eso)

  Followers: 80K

  Avg Likes: 1.9K

  Engagement Rate: 2.37%

  Esra Ahmed is a model and content writer who lives between Dubai, Qatar and UAE. Her content shows her fashion interest and writing skills giving her followers an artistic and well stylized look at life. Esra’s posts contain her modeling photos and her reflections on interesting topics of discussion.

• 5. Maya Sleiman (@maya.sle)

  Followers: 77.3K

  Avg Likes: 2.3K

  Engagement Rate: 2.98%

  Maya Sleiman is a digital content creator who mainly covers fashion-related and lifestyle content thus providing quality content. Born in London, living in Dubai and working in Abu Dhabi, her posts include pretty outfits, makeup tricks, and the view on her international life. The content of Maya is selection and suits those who like elegant and modern classy trends.

• 6. Timoté Chanut (@timotechanut)

  Followers: 68.7K

  Avg Likes: 128

  Engagement Rate: 0.19%

  Timoté Chanut is a young edutainer with a large following on TikTok and he shares unique concepts. He posts information that is educative and interesting to his followers and fans. His posts translate his creativity in being able to break down concepts and make learning as fun as possible for his many followers all over the world.

• 7. Samantha (@samanthakohter)

  Followers: 44.8K

  Avg Likes: 1K

  Engagement Rate: 2.33%

  Samantha is a content creator based in Dubai who mainly specializes in skincare and travel content which is appealing to many. She frequently writes about products, skincare, and shares pictures of her travels. Samantha’s content is interesting to the followers who like to indulge themselves while discovering new beautiful places in the world.

• 8. Má Almeida (@im.maryalmeida)

  Followers: 37.8K

  Avg Likes: 93

  Engagement Rate: 0.25%

  Má Almeida’s Blog and Creative Posts are where she documents her lifestyle and fashion experience. Currently based in Dubai, she does fashion outfits, event experiences, and snippets of her own life. Her content covers fashion and travel and her love for details and her desire to share the real moments with her ever growing audience is evident.

• 9. nana_beauty (@nana_beauty_ksa)

  Followers: 33.3K

  Avg Likes: 4

  Engagement Rate: 0.5%

  Nana is a blogger and influencer that focuses on video and user-generated content photography. Her posts include real opinions, makeup tips, and tricks, as well as makeup looks that people would like to recreate. Nana aims and achieves precisely curated, high-quality imagery that appeals to the fashion enthusiast audience and brings her message across.

• 10. Serena (@serenaeh)

  Followers: 33.2K

  Avg Likes: 312

  Engagement Rate: 0.94%

  Serena is a content creator from England and Dubai, who works with different categories of content. Her posts include pictures of her life, her travels, and those moments she wants to share with the world. In total, Serena shares with her followers more typical life news feeds and artistic, aesthetically pleasing posts.

• 11. Zepure Jermakian (@zepure.j)

  Followers: 31.3K

  Avg Likes: 3.1K

  Engagement Rate: 9.75%

  Zepure Jermakian has a personal blog where she posts interesting observations from her life in Dubai. They range from the simplest lifestyle statuses to serious thoughtful shares of her peculiar adventures. Zepure shares interesting and genuine content that her audience enjoys, as well as presents her views on life in Dubai.

• 12. Aisha (@aisha.basss)

  Followers: 27.1K

  Avg Likes: 335

  Engagement Rate: 1.24%

  Aisha is a fashion influencer and blogger, hailing from Dubai and has her personal trademark style. She covers fashion, travel, and skincare so her followers have ideas about what to wear, where to go, and what to do for their skin and hair. The main theme of Aisha’s posts is fashion, and her colorful life, which she shares on Instagram, is interesting to her subscribers.

Conclusion

The use of the micro-influencers has become significant in Dubai and is changing the influencers’ overall market. By being able to present genuinely convincing content and scenarios, they have become an asset for those companies that wish to address carefully selected niches. Since companies are moving away from mass marketing, micro-influencers are ideal because they give brands an opportunity to directly reach out to specific segments of the market and nurture their customers.

Whether it is the automobile , fashion whatever niche is micro-influencers of Dubai are a perfect example of the diversified and rapidly growing digital environment of the city. When reaching out to these influencers, brands are not only getting exposure, but they are also building credibility with the customers they want to attract, which will help them perform even better. More and more micro-influencers are being used and businesses should be aware of these digital leaders and use them for the success of their marketing strategies.

Interested in boosting your brand image with the support of the best micro-influencers from Dubai? To learn more about how you can create campaigns that effectively engage your target audience, reach out to Grynow Media FZ LLC, the best influencer marketing & UGC services agency in the Middle East!