12 Top Social Media Influencers In Dubai, UAE

In the lively metropolis of the United Arab Emirates (UAE), where innovation and technology have empowered perceptions, trends, and traditions - brands are recognizing the importance of personalization, humanization, and, transparent communications in marketing and thus employing influence at scale; brands are leveraging top social media influencers in UAE for growth

There is a multitude of diverse cultures, coexisting in the Emirate, but the high social media penetration rate fades all the differences; and to a great extent, the drivers are social media influencers in Dubai, who serve as the real gems, as they resonate with different cultural backgrounds & demographics. They bring groups of like-minded people together carving a seamless approach for entertaining and educative content; this way brands have well-segregated audiences to target the pre-defines. They establish interaction points where value propositions are delivered between consumers, influencers, and brands.

A remarkable 112.30% of the total population - 11.50 million individuals actively participate in digital engagements, and spend an average of 2 hours and 50 minutes a day on key social media platforms where their subscribed influencers eat the watch hours – their time online.

Moreover, according to IGYgrow, 40.40% of people are using social media for product discovery, and purchase. They look to top social media influencers in Dubai to guide their purchasing decisions.

Influencers engage digital shoppers in seamless marketing models and memorable experiences. This social connectivity drives community actions, authentic influence, and hence brand KPIs when strategically employed by a top influencer marketing agency in the UAE.

Social media channels have become instrumental in brand activism in the Middle East region. Top social media influencers in the Gulf region provide turn-key experiences and strategic recommendations to their followers and help them make informed purchasing decisions.

Hence, marketing with social media influencers has emerged as an authentic powerhouse marketing strategy in the Middle East, principally in Dubai, UAE. It serves as a conduit for consumer connectivity, engagement, and loyalty.

Now, let's know who they are.

Social media influencers are thought leaders and content creators who have built a substantial following empowered by their exclusive content, knowledge, and experience. They create content in numerous genres like; entertainment, lifestyle, fashion, beauty, comedy, finance, and more. The best social media influencers in Dubai are skillful in driving massive traffic, conversions, engagement, and brand loyalty. UAE brands are leveraging their authentic influence to drive trustworthiness, cognizance, sales ROI, and qualified leads.

Now, let’s check out the list of best social media influencers in the Middle East.

1. Huda Kattan

USP:

Owner at Huda Beauty. Huda is called the " Kim Kardashian of the beauty influencer economy", and was declared one of the "10 most powerful influencers in the world of beauty" by Forbes. She was selected as one of "The 25 Most Influential People on the Internet" by Time magazine.

About

Huda Kattan, owner of million-dollar international brand Huda Beauty was born on October 2, 1983, in Oklahoma City. Huda joined the University of Michigan, Dearborn where she studied finance. She migrated to Dubai with her father because he got a job as a teacher here. Unhappy with her finance job, she resigned to become a makeup artist and launched a blog in 2010. Kattan moved to Los Angeles a few years later, where she studied makeup. Again, she returned to Dubai where she got employed by Revlon as a makeup artist. In 2013, published her blog named "Huda Beauty”. Her superhit launch was a series of fake eyelashes, which were worn by Kim Kardashian.

Her Dubai-based company started offering other beauty products, like; foundations, liquid lipsticks, lip liners, highlighter palettes, eye shadow palettes, foundations, concealers, etc. Huda is ranked on the top on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of branded content. She is married to Christopher Goncalo, who is of Portuguese Heritage.

She leverages social media channels to promote her brand and products. Currently, Huda Beauty sells 100+ products driving in about $200 million in annual sales.

KPI's

With 974 uploads, the average likes are 97.3K, the average comments are 2.2K, and the average activity rate is 946.65%.

She has a high engagement rate.

Audience split: 76.3% female, of which 57% fall between the ages of 18-34 years old.
2. Fazza

USP:

Ḥamdān bin Muḥammad bin Rāšid Āl Maktūm; He is prevalently known as Fazza (فزاع), the term under which he circulates his poetry, which means "the one who helps" in Arabic. Fazza has been a manifold world champion at the World Equestrian Games. The Crown Prince of Dubai is a unique and enthusiastic influencer who brings together leadership, athleticism, and a love for nature.

About

Born on 14 November 1982, Maktum is an Emirati royal and legislator who has been the Crown Prince of Dubai since 2008. Fazza got his education in Dubai at the Rashid School for Boys and then at the Dubai School of Government. He moved to the UK for his further studies from Sandhurst. At Sandhurst, he gained knowledge about self-control, commitment, virtue, accountability, strength, teamwork, friendship, and hard work. He was also a portion of the Dubai World Expo 2020 delegation when Dubai was awarded the right to host the event. He waved the UAE flag from the top of the Burj Khalifa after the World Expo 2020 win. He is the originator of the Hamdan International Photography Award. In 2022, Fazza released the "Dubai Global" initiative, on 5 continents.

He has been in the Minister of Defence of the Golden Emirate, since July 2024. He is widely liked for his active sports lifestyle - equestrian sports, and love for nature. His Instagram account provides a glimpse into his life, with crisp instants of enthralling UAE nature, and innovations & development concerning Dubai. He exemplifies contemporary Emirati culture and behavior and acts as a role model for many.

KPI's

With 2465 uploads, the average likes are 482.5K, average comments are 9.2K, accompanying 3.6M average post impressions.

Audience Split: Majorly men; 57.10%.

Brands worked with; Apple, trip, Walt Disney, Starbucks, Adidas etc.
3. Andres Iniesta

USP:

Andrés Iniesta is a celebrated football genius and a down-to-earth sportsman who transcended the game. Iniesta recorded the winning goal for Spain in the 2010 World Cup final. He was a part of Spain's two European Championship wins, in 2008 and 2012.

About

Andrés Iniesta has a good time at Barcelona, where he played an important role in the club's success along with his cohorts Xavi and Sergio Busquets. He began playing in 2004–05 and continued to be in the team till 2018. His team won 2 great trebles in 2009 and 2015, and he won 35 trophies, including 9 La Ligas and 4 UEFA Champions League championships. After 22 years Andrés Iniesta signed for J1 League club Vissel Kobe in 2018. He left the club in 2023 and contracted for UAE Pro League club Emirates.

He played for Spain at the Under-16, Under-19 and Under-21 levels and then made his international debut in 2006. At UEFA Euro 2012, Iniesta made Spain get its 2nd successive continental win, got chosen as the Man of the Match & tournament too.

He has been a part of the FIFA FIFPro World XI 9 times and was selected in the UEFA Team of the Year on 6 occasions. He earned the UEFA Best Player in Europe Award in 2012 and was called the IFFHS World's Best Playmaker in 2012-2013.

His authenticity and commitment to the sport gained him worldwide devotees, besides being one of those prevalent voices in the athletic world. In his words, “he will do "everything possible" to have a lasting influence on both Emirates Club and UAE football”. He lets his followers into some fragments of his life outside the field by posting pictures and updates about his family, his training conducted, and whenever working with some of the biggest brands in the industry. These let people see the many sides of his personal and professional life.

KPI's

With 2451 uploads, the average likes are 87.4K, average comments are 263, and bags 10M average post impressions.

Audience Split: Majorly men; 84.62%.

Brands worked with; Adidas, Nike, Apple, FIFA, Walt Disney, and more.

Noteworthy influence in sports, lifestyle, and brand endorsements.
4. Assala

USP:

Assala Nasri stands out as one of the most persuasive singers in Arab countries known for her emotional connections and genuine approach.

About

Assala Nasri began her singing career by performing nationalistic, spiritual, and children's songs when she was only 14 years old. She sang the melody "Qessas Al Sho'oub" (قصص الشعوب), of the cartoon show, Hekayat Alamiyah (حكايات عالمية). She talks about personal struggles and supports social justice. Her posts often give a peek into her lifestyle drawing in a wide and devoted following. Her brilliant talent to connect with her audiences through personal stories and her devotion to social issues sets her apart in the entertainment world.

KPI's

With 116 uploads, the average likes are 14.8K, average comments are 511, accompanying 2.9M average post impressions.

Audience Split: Majorly women; 52.87%.

Brands worked with; Christian Dior, Zuhair Murad etc.

Robust influence in music, cultural dialogue, and social causes.
5. Khalid Al Ameri

USP:

Founder and CEO of Al Ameri Group (1992), Chairman of the Abu Dhabi Chamber of Commerce and Industry (2010-2018), Member of the Federal National Council (2006-2011), Chairman of the Abu Dhabi Chamber of Commerce and Industry, Advisor to the Abu Dhabi Executive Council, and Member of various government committees and councils. Awards- Abu Dhabi Award for Excellence in Industry, Arabian Business Achievement Award, International Business Leader of the Year Award, etc.

About

Khalid is one of the top social media influencers in the United Arab Emirates. He did his MBA from Stanford University. Khalid initially worked with corporate investment firms and spent 5 years being employed at Mubadala Development Company. He became the founder of an Abu Dhabi Food Startup. After some years he started writing and making videos about his day-to-day life, and family -his wife and two children. He started his YouTube channel on October 1, 2011. He also created a video program in Ramadan called "Khalid the Ramadan Show". Khalid Al Ameri has made numerous successful investments in various sectors, including real estate, technology, and healthcare.

He started making strategic collaborations with local and international brands. Ameri is a strong supporter of corporate social responsibility and has faith in giving back to the Arab community. He is enthusiastically involved in philanthropic initiatives and has provided scholarships to many students from deprived backgrounds, helping them to get higher education. Moreover, he has supported the formation of healthcare facilities in the Emirates.

KPI's

With 117 uploads, the average likes are 205.7K, average comments are 3.8K, and the average activity rate is 2,615.56%.

Huge engagement rates, especially on TikTok, where short content is viewed.

Audience Split: Overwhelmingly male, ranging through most age brackets.

One of the most powerful Arab comedians on social media.
6. Mohamed Beiraghdary

USP:

Mohamed Beiraghdary is an adherent of the SuperCar Club Arabia and is seen in many car events.

About

Mo Vlogs created by Mohamed Beiraghdary was born on March 8, 1995, in Dubai, to Nadereh Samimi and Esmail Beiraghdary. The family moved to London. He completed his education, in 2015, in London only. He started his YouTube channel there only. After some time, he migrated to Dubai back. He often travels to London. His gaming YouTube channel quickly gained admiration. Then he started posting about his life in his vlogs. He has a lot of prominent friends including Rashed Belhasa, Saygin Yalcin, etc. He also met Indian superstar Salman Khan, about which he posted on his recent Instagram posts. He also shares content related to fashion and luxury-led lifestyle. He launched his branded T-shirt with a logo MV. Beiraghdary has collaborated with some of the best social media influencers in the UAE; including Adam Saleh, Logan Paul Inanna Sarkis, Lana Rose, etc.

KPI's

With 1.4K uploads, the average likes are 105.5K, average comments are 1.3K, and the average activity rate is 935.01%.

Audience Split: Majorly men; young adults are the target demographic.

A strong influence in the fitness and wellness industries, especially on the audience of TikTok and Instagram.
7. Ghaith Marwan

USP:

Ghaith Marwan promotes awareness about social issues and advocates for justice.

About

Born on December 05, 1992, in Syria, Ghaith first posted on Instagram on 4th March 2013. His first post was a picture of him with his nephew. After some years, in 2017, he started his YouTube channel. He mostly does vlogging on day-to-day activities, family, pranks videos, food challenges, traveling, lifestyle, etc. In, 2020, he released his song “Bedi Safir” which got more than 13 million views and 758K Likes. With 350 videos on his YouTube channel, he has 7.85 subscribers. He has also gathered more than 4 million followers on his Instagram with his artistic content. In 2023, he married another top social media influencer in the UAE, Sara Alwari. He has also collaborated with other entertainers like Islam Afro, Anas Marwah, Osama Marwa, Ahmed AL Nasheet, etc. He also encourages restaurants and offers exclusive discounts to his followers.
8. Narin Amara

USP:

Narin can speak in several languages like; Arabic, English, Hindi, and Punjabi.

About

Born on April 15th, 2000 in Syria, Narin started her YouTube channel called “Narins Beauty” on September 24th, 2014 when she was just 14. At the beginning of her YouTube career, she posted comedy vlogs, DIY, and challenges. Then she moved to makeup tutorials and expert beauty advice. She has an enormous follower base in both Syria and Sweden.

She shares authentic everyday experiences, travel adventures, wellness tips, and beauty vlogs. Her capability to connect with her audience on a deep, personal level has made her one of the top social media influencers in the UAE for brand collaborations, predominantly in the fashion and beauty segments.

Narins Amara has two sisters, named Sherin and Cedra, and two brothers, named Jalal Amara and Shera Amara. All of them are top social media influencers in the UAE. Narin's elder sister Sherin owns a YouTube channel “Sherins Beauty”. Her younger sister Cedra Narin “Cedra’s Beauty” has also garnered 1 million followers.

Narin keeps her fans entertained and keeps them updated about current makeup trends. She released her first music video in 2018, titled “Hala Ya Sidi” which was appreciated by UAE masses.

It is rumored that Narin’s boyfriend is the famous social media influencer in the UAE, Mohamed Beiraghdary. Her authenticity in partnerships makes her a trusted figure in the influencer community. Brands appreciate her ability to create engaging content that resonates with their target audience.
9. Noor Naim

USP:

Noor Naem, nicknamed Noor Stars is the only top social media influencer in the Middle East, who got silver, golden, and then Diamond Play Button from YouTube. Forbes Middle East has listed her second in the Arab World’s Most Popular YouTube star list.

About

Born on 21st June 1997, in Iraq and raised in Syria, she spent her childhood in Damascus. Then her family moved to Turkey where she at the British International School, Istanbul. After some years she migrated to the United States and joined university. Noor’s multiethnic background and individual experiences about Middle Eastern heritage are reflected in her vlogs. Her content resonates with a diverse audience worldwide. She launched her YouTube channel in April 2014. The Emirati social media influencer in Dubai has gained a massive fan following to date. She describes herself to be “a girl living her life on the internet.” Whether it's a new style, a beauty regime, day-to-day encounters, funny jokes, or a travel experience, her posts are filled with personal insights and applicable stories. Noor Naim won the YouTube Trailblazer Award and Cosmopolitan Middle East chose her as the Arab Woman of the Year 2022. Arabs love her content on all social media platforms. She has been invited to Fashion weeks, like; Paris Fashion Week 2023, Riyadh Fashion Week 2023, Milan Fashion Week 2024, etc. She also hosts a podcast called Stars Podcast, which frequently features celebrities and leading social media influencers. She has collaborated with top UAE brands such as KitKat, Pantene, Bellami, NYX Professional Makeup, Ole Henriksen Middle East, PUBG Mobile, Sunsilk, Benefit Cosmetics, M·A·C Cosmetics, mixing their products into her videos in seamless social media influencer marketing strategies.

KPI's

With 600 uploads, the average likes are 196.6K, average comments are 1.7K, and the average activity rate is 517.66%.

The credibility rate for the follower base is high because of the continuity and aspirational display of content.

Audience Split: Primarily women but with a focus on a younger demographic audience.

Strong influence on Middle Eastern fashion.
10. Bessan Ismail

USP:

Bessan Ismail is one of the top social media influencers in Saudi Arabia, whose all social media accounts such as Instagram, YouTube, TikTok, and Facebook have verified badges.

About

Born on 17 May 2003, in Syria, Bessan Ismail began her content creation journey on platforms like TikTok and Instagram, where she started sharing lighthearted, humorous videos on lifestyle. She also posted some travel challenges and lip-sync clips. She started her YouTube safari with her first video "صار لازم عرفكم عليها" in March 2018. Her videos often feature her brother Nawar. Besides humorous content, she started vlogging about her daily life, discussions, responses, skits etc. Her authentic & humorous content has made her a favorite among followers. She has a contract with Netflix also.
11. Ahlam Al Shamsi

USP:

Ahlam Al Shamsi is one of the most recognized singers, if not the most, and a cultural figure in the Arab world, especially in the UAE. With her closeness to her Emirati heritage and being a trendsetter in music, she is among the most prominent on social media.

About

Ahlam is known for having one of the strongest voices and for being a stern judge on the famous music show The Voice: Ahla Sawt singing competition. Ahlam has released 14 albums and has bagged a plenty of awards at numerous festivals. She was called the queen of Arab art at the Doha-Qatar Festival. Ahlam performed at the UNESCO Festival and Ledo Festival in France Ahlam. She is quite active and keeps her audience updated about everything in her life, from personal to fashion to cultural values.

KPI's

With 8459 uploads, the average likes are 9.1K, average comments are 261, and bags 1.2 M story views.

Audience Split: Majorly women; 60.07%.

Brands worked with; Apple, Nike, Starbucks, Christian Dior, etc.

High influence in fashion and lifestyle of the masses.
12. Rania Ibrahem

USP:

Rania Ibrahem, aka Rania World, is known for her optimistic and multi-faceted fashion and lifestyle approach. Rania combines trendy styles with a Middle Eastern aptitude, while being the business acumen to create spaces and experiences which separate her from many other influencers functioning in the region.

About

Rania Ibrahem is a Dubai-based fashion and lifestyle influencer. She fascinates her audience with her diverse and vibrant fashion sense while providing interactive and engaging content. As the CEO and owner of Celebrities Boutique, she is a buoyant force in the fashion industry, creating styles that mix sophistication with contemporary flair, contributing meaningfully to Qatar’s fashion scene. Ibrahem extends her entrepreneurial competence to Celebrities Cafe, where her distinguished taste creates a unique culinary experience, representing her commitment to diverse ventures in the hospitality industry. Rania regularly shares explanations of her fashion choices, showcases product launches, cultural gatherings, beauty routines, and motivations concerning her apparent luxurious lifestyle, while maintaining a connection with her audience.

KPI's

With 27 uploads, the average likes are 90.2K, average comments are 12, accompanying 3.15 M average post impressions.

Audience Split: Majorly men; 61.72%.

Brands worked with; Apple, Trip, Adidas, Nike etc.