Virtual or AI-generated influencers are becoming the emerging trend in the digital world and can effectively communicate with the audience. They are artificial, practical human-like characters fully commenced with realistic appearance and attractive personality. These influencers, backed by technologies, generate, market, and interact with their audiences; thus, they are preferred by brands worldwide. According to Middle Eastern brands, virtual influencers are now being utilized as a way of marketing for the brands.
According to the latest data, the global virtual influencer market is anticipated to reach 45.88 billion USD by 2030 since people rely on new approaches for marketing. When companies are partnering with an influencer marketing company in UAE to fetch the opportunities associated with digital influencers, they must ensure that their efforts are relevant to technology-friendly consumers in the region.
In addition, the identification of the top virtual Influencers in the Middle East and the information on their role and significance. Knowing the role and potential of AI-generated personalities, brands can find out how such personalities can amplify influencer marketing activities. Also, how digital influencers influence the future of advertising and why they are so valuable for brands currently.
Virtual influencer marketing is expected to become one of the most popular trends in the following years. Before that, let's understand who virtual or AI-generated influencers are.
Who are Virtual Influencers?
Virtual or AI-generated social media influencers are avatars that are created to simulate humans in all aspects of their existence. They are built with the help of modern technology and frequently contain features of artificial intelligence (AI). These influencers can reply to the comments of their audience on social networks, generate interesting posts, and promote brands. Unlike human influencers, they are completely artificial and their feed can only be managed by the creators or agencies.
An AI influencer works in different environments of digital reality such as the Metaverse; they interact with the followers. They are not bound by the same restrictions as human influencers are, such as their availability, or recent scandals. These personalities are at the cutting edge of the new media: selling, advertising, and even dishing out tips on how to live.
As the AI influencer trend rises, it is high time to present the list of top virtual Influencers in the Middle East
Top Virtual Influencers in Middle East
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1. Lilaziyagil (@lilaziyagil)
Followers: 43KEngagement Rate: 1.14%Lilaziyagil is the first virtual influencer in Turkey and has attracted much attention for her kind. Popular in Turkey as a “Sanal insan” or “virtual human”, she engages her viewers with a more futuristic appeal to her and the creativity of the material. Being a digital girl in a fake plastic world she subverses any preconceived notions of reality as well as a mix between art and technology. Lilaziyagil utilizes her account to encourage conversations about virtual culture which makes her unique among the digital content creators.
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2. Alin (@virtualalin)
Followers: 20.1KEngagement Rate: 6.5%Alin is a newly emerging blogger and digital personality who has recently risen to prominence as a social media blogger. She has been an influential virtual influencer as a @fordturkiye brand, proving how virtual influencers can fit into traditional industries. With her interesting content and beautiful design of her social media profiles, Alin interacts with viewers. Her collaborations prove that virtual influencers are capable of revolutionizing the concept of digital marketing making her a valuable member of the virtual influencer fraternity.
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3. Gamzee | Bebekfuu (@bebekfuu)
Followers: 620KEngagement Rate: 4.6%Gamzee or Bebekfuu is a lovely AI baby influencer who recently became popular on social networks. With her cute and easily recognizable content, she has managed to build a huge fan base. She is one of the leading virtual baby influencers and her motivation is to bring joy and humor into the creation of content. Gamzee is kind and creative, and thus a lot of fans like her personality online in Second Life. Her content is quite diverse and can be consumed by different ages, proving that virtual influencers are very useful.
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4. Maylin (@maylinbabeai)
Followers: 47.8KEngagement Rate: 2.48%Maylin is 21 years old and is a virtual influencer popular for her cheerful and cute disposition. She has been earning the moniker “the cutest Asian girl” and she merges both culture and innovation in her work. Realizing by the help of artificial intelligence Maylin works with brands such as @playbella.ai, which aims at creating new products and encouraging digital participation. Her friendly and easily accessible personality has garnered her fans and she is one of the famous virtual influencers. Maylin’s content demonstrates how virtual influencers can target different audiences in a unique fashion.
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5. Miss Lala (@misslalaverse)
Followers: 20.1KEngagement Rate: 0.05%Miss Lala is the first AI virtual influencer in Dubai and created by @lalaverseofficial. She is one of the pioneers of virtual influencers who embody Middle Eastern traditions and contemporary technology. From the show, Miss Lala encourages change, creativity, and embrace of culture. She is a pioneer of what the region is doing to embrace the future of digital content and AI personalities.
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6. Emily Yoo (@emily.yoo)
Followers: 737KEngagement Rate: 0.07%Emily Yoo is a socialite and digital marketer who uses parody to create a social media persona. Creative and humorous content are consistent with the avatar she is, creating a certain novelty and fresh air to the influencer sphere. Thus Emily shows digital influencers how it is possible to have fun and engage the large audience while still being true to oneself. Her talent to switch between humorous and creative approaches has turned her into one of the most popular virtual influencers.
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7. Sophia The Robot (@realsophiarobot)
Followers: 269KEngagement Rate: 0.10%Sophia The Robot is not only a virtual influencer but also an innovative AI robot of @hansonrobotics. Sophia is characterized by her human-like features and an artificially intelligent dialogue system that makes her a link between the two. Through her Instagram account, one can see her ideas on several issues like innovation, technology, and culture. Led by a team, her content aligns with a futuristic approach to influencer marketing. Sophia is a living example of a pioneer who raises discussion about the application of artificial intelligence in society.
Conclusion
The concept of virtual influencers in Middle Eastern countries can be considered a new era in digital marketing. Such AI-driven personalities have revolutionized the way brand owners engage their intended audiences, providing them with new methods of selling their products and services. Being able to work with followers, to run campaigns on various social media platforms, digital influencers are a constant source of ideas and audience connection. That is why partnering with these tech-savvy influencers may be the key to building a brand in the highly saturated Middle Eastern market.
When selecting the right partners for the campaigns, businesses should consider knowing the top virtual influencers in the Middle East. For one, brands can expand the possibility of marketing through the Metaverse, or engage an AI influencer. Virtual influencers are not hype, they are the future of advertising, as they combine technology and creativity.
If you want to collaborate with the most well-known virtual influencers then contact the leading influencer marketing & UGC agency – Grynow Media FZ LLC and find out how virtual influencers can boost your brand in the Middle East area.