20

Videos Delivered

7.8M

Avg Views

5

Month Campaign

Objective

  • To promote their new premium care diaper
  • To showcase the diaper’s quality and convince people of its superiority in children

Strategy

  • Collaborated with 10 macro mom influencers
  • Influencers to create videos showcasing the diaper’s feature
  • And, directed them to conduct a leakage test.
  • The campaign revolved around the hashtag #SoftAsMother’sTouch