Kay by Katrina X Nysaa launch in Dubai

To create hype about Kay by Katrina products to:

• Strategically plan a launch campaign in Dubai for Kay Beauty by Katrina in association with Nysaa through influencer collaborations.
• Showcase the utility of the products of Kay Beauty by creating a makeup look using the products in the videos.

• The campaign was strategised to reach the Dubai audience.
• We onboarded Beauty & Lifestyle creators whose target audience resonated with the brand’s target group.
• After shortlisting, creators and they were instructed to produce high-quality videos in accordance with the brief shared by the brand about the brand videos.
• The training with creators were held in order to make sure they use the products as per brand instructions.
• The videos were made in combination of English and Arabic in order to communicate to the inhabitants of the region.