UGC creators in Dubai and the UAE
UGC is not influencer marketing. You are buying assets to run as ads, not access to an audience — and the two are priced, briefed and contracted differently.
You are buying footage and a licence
A UGC deal ends with files you own the right to run. The creator's own audience is irrelevant to the value, which is why a good UGC rate is far below an influencer posting fee, and why a creator who prices UGC like a post is misreading the brief.
The licence is the contract. Term, territory, paid-media rights and whether the creator's face can appear in an ad they did not post — get all four in writing, because the cost of re-shooting after a licence expires is the whole budget again.
Rate the creator on hooks, not on followers
Ask for three hooks shot for a product they have never used. The ability to open a video in a way that survives two seconds of scrolling is the entire skill, and it has no relationship to audience size.
FAQ
What should a UGC package include?
A minimum of three hooks per concept, vertical and square exports, raw files, and a written licence covering paid usage. Anything less becomes an extra invoice later.
Rankings to shortlist from
Get a shortlist for your brief
Tell us the category and budget; you get a shortlist drawn from the index, with the current rates we know of.