9.4%
Increment in
engagement
11%
Increment in
conversion
Objective
-
To raise awareness about Pantene Oil Replacement.
-
Encouraging the audience to make a purchase.
Strategy
-
Targeted female audience with hair concerns.
-
Designing creative concept
-
Provided creators with customized scripts.
-
Directed influencers to create videos showcasing how Just Life services are
simplifying daily chores and self-care.
