YouTube creators in Dubai and the UAE
YouTube is the slowest and longest-lived placement in this market: a dedicated video keeps returning traffic for years, which changes how it should be priced.
Integration, dedicated, or Shorts
A 60-second integration inside an existing video buys attention from an audience that is already there. A dedicated video buys the creator's editorial credibility and costs several times more. Shorts buy reach that behaves like TikTok. They are three different products and quoting them as one number is how budgets go wrong.
Because a YouTube video keeps earning views, ask for the creator's median views at 28 days rather than lifetime views on their best upload — the second number is marketing, the first is what you are buying.
Arabic and English are different buys
Arabic-language UAE channels reach a regional audience across the Gulf; English-language UAE channels skew expat and often international. Both can be right; picking without checking is how a campaign reaches the wrong country.
FAQ
How long should a YouTube brief run?
Plan the measurement window at 28 days minimum. A video that looks flat at day three regularly doubles by week four, and campaigns judged at day three get cancelled for no reason.
Rankings to shortlist from
Get a shortlist for your brief
Tell us the category and budget; you get a shortlist drawn from the index, with the current rates we know of.